The full page ad of Raajneeti in HT Cafe caught my attention. There was nothing wrong with the ad. But then don't know I was searching for something more. Something that would appeal to me, force me to go and watch the movie.
Then I thought all movie ads just have a nice visual with the actors... But nothing is ever said about the movie at all...
Wouldn't it be nice to just have a small body copy or some text telling what's special or something???