Sakaal : partner of the progressive farmer
Client: Sakal Media Group
Agency: Pratisaad Communications Pvt. Ltd., Pune
Creative Director: Abhijit Joag
Art Director: Nasir Shaikh
Visualiser: Rajesh Kedare
Account Executive: Amit Magar

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O, it’s like a copy of my idea from 2005.
My mother drew a distinction between achievement and success. She said that ‘achievement is the knowledge that you have studied and worked hard and done the best that is in you. Success is being praised by others, and that’s nice, too, but not as important or satisfying. Always aim for achievement and forget about success.’