Advertising Agency: Lowe Lintas, New Delhi, India
Creative Director: Uday Shankar Rao
Art Directors: Tridip Nandi, Tandra Chakravarty
Copywriter: Azazul Haque
Illustrators: Tandra Chakravarty, Tridip Nandi
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Fans are bought by normal people who are not expected to be so intelligent. The art work is mediocre and the idea is gud enough but not sure if the public gets the message that they want to convey and will these ads make them buy Havells fans?
@JC Sai Krishna “Fans are bought by normal people who are not expected to be so intelligent”
David Ogilvy said somewhere that the consumer is not your moron. Treat him like your wife.
So much of hard work….i liked it.
About David Ogilvy…who was he?