Samsung – The birth of a new species
This is the fifth in a series on DM Case Studies by Sanjeev Jasani, VP,OgilvyOne, New Delhi The Background In a market...
Seagate – I love my hard drive
This is a fifth in a series of Case Studies by Sanjeev Jasani, VP, OgilvyOne New Delhi A story of a hard drive A story which...
Pernod Ricard – Break the mould
This is a fourth in a series of DM case studies by Sanjeev Jasani, VP, OgilvyOne New Delhi. The Challenge: 2009 was the year...
ITC WelcomGroup – Start on a fresh palate
The third in a series on DM case studies from Sanjeev Jasani, VP, OgilvyOne New Delhi The Challenge: Draw in an audience...
General Motors : Give in to temptation
(this article is second in a series, from Sanjeev Jasani, VP at OgilvyOne, New Delhi) Chevrolet was going to launch a...
Pernod Ricard – Change lies within
From this month, with the help of Sanjeev Jassani, Vice President OgilvyOne New Delhi, and a very old and dear friend, we...
Designer Woes
By ArJun Mukherjee, Bates 141, Kolkata There’s suddenly this great divide. Art Director vs Designer. It has almost come to...
GET THE HELL OUT
t By Arjun Mukherjee. Arjun is a Creative Director with Bates 141, Kolkata. Probably the most dreaded thing that gives any...
Never say die!
Illustration in Indian Advertising George Supreeth runs Pencilsauce, and Bite Lightning, an illustration studio and an...
Finding your own Moses
by Arjun Mukherjee Arjun is a Creative Director with Bates 141 Kolkata Sometimes you have this queasy feeling that sacrifice...