Yahoo! Relaunch in India
Continuing with our series on Digital Marketing with Sanjeev Jasani, VP, Ogilvy One, New Delhi The digital market has almost...
ITC WelcomGroup – The secret is out
Another in a continuing series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi. This was one spa that was...
ITC WelcomGroup – The divine welcome
Continuing our series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi. ITC Welcomgroup unlike any other...
ITC WelcomGroup – It’s time to revise geography
Another one in a series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi. To highlight the transformation of...
Nokia – Designed for the way we work
Continuing our series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi. The only online campaign in India to...
Customer Satisfaction
By Sanjeev Jasani, VP, OgilvyOne, New Delhi We have heard many companies claim how satisfied their customers are with them;...
Hutch – How do you make CEOs run?
The seventh in a series on DM Case Studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi. Business is a serious game. And CEOs...
The Fundamentals of Customer Value
By Sanjeev jasani, VP, OgilvyOne, New Delhi. A lot has been said on customer value. And entire business models have been...
Online Ad. Spends: Are We Keeping Track With Reality?
Indranil is an old friend and Vice President of Mudra Max. He wrote this article sometime in September ’09, but I...
Motorola Campus Rock Idols
The sixth in a series on Direct Marketing case studies by Sanjeev Jasani, VP, OgilvyOne New Delhi. Continuing its push to...