IDFC DIl Ke Ameer

[kapiwriter]

Pretty cool digital work for a financial brand, I thought.

http://www.dilkeameer.idfcmf.com/

[encyclomedia]

Awesome it is. Who made it?

[Saumya]

It starts as nice but ends up in a video.
Why does everything in advertising end up as a video? Because everyone in advertising actually wants to make Bollywood?

[kapiwriter]

@Encyclomedia,

No idea. I saw it on IDFC's twitter feed.

@Saumya

Personally, I would say that this is really good use of video.

[Ek Kanya]

Its still more video less digital.