D&AD Judging Week 2015

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D&AD Judging Week 2015 finishes today, and we're excited to announce the final list
of Pencil winners.

848 Pencils have been awarded in total, but winners will have to wait until the
London Awards Ceremony on 21st May to find out which colour Pencil (Wood, Graphite,
Yellow, White or Black) they’ve won.
Over 22,000 pieces of work from 85 countries were judged by 197 of the world’s top
creatives this week.
AMV BBDO is the top awarded agency and the UK is the top awarded country.
Black Pencil judging is taking place today and any winners will be announced on 21st
May.
For more information, please see the press release below and attached, and a full
list of award winning work in the attached Excel spreadsheet.


Video: Round up of Day 3
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A video with the 2015 Judges on what the D&AD pencils are all about
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848 Pencils awarded at D&AD 2015
* The UK tops country table, followed by US (2nd), Brazil, Germany and Japan
(Joint 3rd)
* AMV BBDO top awarded agency
* Black Pencil judging is today and any winners will be announced at 21st May
Awards Ceremony

The 53rd D&AD Judging Week has wrapped up at the Truman Brewery in East London this
week. 85 countries were vying for a coveted Pencil, with 197 of the world's top
creatives debating the toughest prize in the industry.
Entrants can visit www.dandad.org to see if they've won a Pencil, but they will have
to wait until the Ceremony on the 21st May to see what kind - Wood, Graphite,
Yellow, Black, White.
Tickets are available here
https://www.dandad.org/en/dad-professio ... mony-2015/
On the final day of judging, juries returned results for: Art Direction (12), Book
Design (22); Branded Film Content and Entertainment (47); Branding (35); Digital
Design (30); Digital Marketing (30); Direct (66); Film Advertising (37); Film
Advertising Crafts (112); Graphic Design (19); Music Videos (19); Outdoor
Advertising (50); Packaging (29); Product Design (19); Spatial Design (6); and
Writing for Advertising (17).
Including awards from Day One and Two, 848 Pencils have been awarded in total over
the week.
Please see attached Excel for a full list of Pencil winning work.
Top 5 ranking countries for Pencils won are:
* UK - 240 Pencils
* US – 145 Pencils
* Brazil, Germany & Japan – 44 Pencils (Joint 3rd)

Please see below for a full list of country rankings.
The Top 10 ranking agencies by Pencils won are:
* AMV BBDO – 21 Pencils
* R/GA - 18 Pencils
* BBDO New York - 13 Pencils
* adam&eveDDB and Grey London – 11 Pencils (Joint 4th)
* Leo Burnett Canada Toronto - 11 Pencils
* Droga5, Kolle Rebbe and Wieden+Kennedy London – 9 Pencils (Joint 7th)
* AlmapBBDO and Leo Burnett London – 8 Pencils (Joint 10th)

All 848 Pencils will appear in the 53rd D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries
fluctuates year to year. Some years no Black Pencils are awarded: the record
currently stands at just six. Traditionally the toughest of the awards shows, the
judging process is famously rigorous, with the juries only selecting work they
believe is truly exceptional.
D&AD CEO Tim Lindsay commented: “It's been a very special year for D&AD Judging.
We've flung open the doors of our new home at the Truman Brewery in East London so
members of the public can come and see how D&AD makes its decisions. A Pencil is the
toughest creative award on Earth to win, and we're proud of the rigour the judges
apply to their decisions. After all, their names end up in The Book along with the
winners.”
“I'm pleased that the White Pencil has had a record number of entries this year.
Creative people have the resources at their disposal to engender major changes to
the way we behave - and applied to good causes there can be no better way to use our
industry's talents.”
“With our new Pencils (Wood and Graphite in addition to Yellow, Black and White) we
have simplified the Awards system this year. Entrants can find out if they've won a
Pencil by logging on to the D&AD website, but they'll have to wait until the
Ceremony on the 21st May to find out which one.'”
To keep up with all the latest from D&AD Judging, follow our liveblog at
http://www.dandad.org/en/judging-liveblog/
Country rankings in Pencils won
* UK - 240
* US - 145
* Brazil - 44
* Germany - 44
* Japan - 44
* Australia - 39
* France - 37
* Spain - 29
* Canada - 22
* New Zealand - 22
* China - 21
* India - 19
* South Africa - 18
* UAE - 15
* Hong Kong - 13
* Sweden - 12
* Netherlands - 10
* Norway - 8
* Denmark - 7
* Colombia - 6
* Malasia - 6
* Singapore - 5
* Thailand - 5
* Russia - 4
* Belgium - 3
* Pakistan - 3
* Portugal - 3
* Phillippines - 3
* Republic of Korea - 3
* Czech Republic - 2
* Guatemala - 2
* Mexico - 2
* Switzerland - 2
* Turkey - 2
* Argentina - 1
* Chile - 1
* Costa Rica - 1
* Greece - 1
* Peru - 1
* Poland - 1
* Sri Lanka - 1

ENDS
Notes to the editors
Changes to the Pencils
Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood
(formerly 'In Book') and Graphite Pencils (formerly 'Nomination'), bringing them
into line with the Yellow, White and Black Pencil structure:
Wood Pencils: (formerly In Book): Our equivalent to a bronze award. The best in
advertising and design from the year, worthy of a place in the D&AD Annual. Wood
Pencil winners will be announced at an event in London on 21 May 2015.
Graphite Pencils: (formerly Nomination): Our equivalent to a silver award. Standout
work, beautifully executed with an original and inspiring idea at its core. Graphite
Pencil winners will be announced at an event in London on 21 May 2015.
Yellow Pencils: Awarded to the work that is judged to be the best in the world,
selected from projects that receive a Nomination during judging. The Yellow Pencils
are one of the most-recognised and coveted awards for creativity anywhere in the
world. Yellow Pencil winners will be announced at an event in London on 21 May 2015.
White Pencils: will be awarded to work that demonstrates the power to affect real
and positive change in the world through creative thinking. Launched in 2012 in
association with Unilever.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-
breaking in its field. Only a handful of Black Pencils are awarded each year, if
any. Pencil winners will be announced at an event in London on 21 May 2015.

About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating
and stimulating the finest in design and advertising. A D&AD Award is recognised
globally as the ultimate creative accolade, entered and attended by the best from
around the world.
But it's much more than just awards. Members join a vibrant global community, whilst
creatives and clients are inspired by a world-class Training programme.
As a non-profit, all of D&AD's surpluses go straight into programmes such as New
Blood, that inspire the next generation of creative talent and stimulate the
creative industry to work towards a fairer, more sustainable future.

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Lovely InfoGraphics from D&AD

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Seems like Judging Week was a lot of fun.

*All credits to D&AD and Kevin Joseph.

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