THERE WILL BE HATERS Campaign by Adidas

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THERE WILL BE HATERS

Adidas new campaign featuring Gareth Bale, James Rodríguez, Luis Suárez and Karim Benzema.

The campaign's focal point is simple: If you have “haters”, that's the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.

We caught up with adidas whilst they were filming the above advert in Madrid, and over the next few weeks we'll be bringing you a whole host of behind the scenes content, including more close ups of Karim Benzema's chrome Bugatti Veyron and loads of video content, plus exclusive interviews with Real Madrid stars Gareth Bale and James Rodríguez.