Harvey Nichols Fashion Store advertising

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In keeping with previous sale campaigns, Harvey Nichols Sale was positioned as the ultimate sale that is so desirable that people will be prepared to fight over the fabulous merchandise. This time the concept is about a humorous 'cat fight' - with cats, dressed in Harvey Nichols clothing and accessories, fighting with each other over the merchandise.

The campaign has run in national and local newspapers.


The 'Seven Sins' campaign positions Harvey Nichols as the ultimate fashion store but also as the place to come and indulge yourself, your fashion fantasies and all your wicked desires.
Fashion and therefore Harvey Nichols, is all about being tempted. Temptation of course leads to sinning and there is no better place to indulge your wicked desires than Harvey Nichols.

The campaign runs as double page spreads in fashion titles and national newspaper supplements. Each execution visually depicts one of the Seven Deadly Sins and links it to an appropriate department in Harvey Nichols. For Spring the advertisements will feature 'Envy' promoting Womenswear and 'Vanity' promoting Beauty.

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the Envy Campaign