Sethil's new work for Levis. Another gold in 2007?

Pappu · Post by **Pappu** » Fri Oct 27, 2006 8:37 pm

Sethil is going after gold. This is a fabulous work from JWT India. Creatives: Senthil Kumar, the guy who got JWT's gold at Cannes.

Prasoon · Post by **Prasoon** » Fri Oct 27, 2006 9:17 pm

what is the idea? or am i stupid?

diptanshu · Post by **diptanshu** » Sat Oct 28, 2006 1:19 pm

very nice execution/ new carbon paper!

diptanshu · Post by **diptanshu** » Sat Oct 28, 2006 1:22 pm

DA&D PERHAPS!

Krish · Post by **Krish** » Sat Oct 28, 2006 1:28 pm

funny, how we have started making ads with award shows in mind and not the brand.

the illustration is preety bad, i think the agency was in a rush to get it over with once they got the carbon copy idea.

TruthHurts · Post by **TruthHurts** » Sat Oct 28, 2006 9:57 pm

agreed krish...i would really be keen to see some real brand building BTL work from these guys...i have seen creatives struggling when it comes to real 'breif' work...i do like senthil's work generally. at least he is trying.