Myntra.com by Happy Creative Services

[Paramvir]

RAMP IT UP TVC – Press Note

20th Oct, 2011.

Myntra.com, one of India’s leading players in the online fashion space, announces Autumn/Winter 20011.Their product repertoire now expands to include the hottest in-season formal and casual wear from some of the world’s most popular brands and spans across all categories from clothes to shoes to accessories.   Riding on the success of their launch film, the second TVC drives home the fact that Myntra's only retails the most popular in-season merchandise. The account is handled by Happy Creative Services Pvt. Ltd. led by Kartik Iyer and Praveen Das.
 
"Myntra.com is about taking fashion to the people, no matter where they are from or what they are doing. Hence the concept is about people in their every day surroundings looking like high fashion models as they live their everyday lives. Call it hot, call it cool,   myntra.com is here to change the temperature in the fashion business, once and for all."   Kartik Iyer, Founder/CEO.

  “This time around we wanted to push the fashion quotient even further and highlight Myntra's unique style and personality. The idea of turning everyday places like  supermarket aisles into ramps was to tell people that with Myntra's great products and services, fashion can and has truly hit the streets.” Carl Savio, Creative Director.

“Every fashion brand has launched their autumn winter collection and Myntra has it all- be it clothing, footwear or accessories.  The easiest way for the fashion conscious consumer to look good with the latest in season fashion merchandise is on myntra.com.” Sanjay Ramakrishnan, SVP Marketing, Myntra.com   The film was shot in Cape Town. Why Cape Town? For it's spectacular locations of course. The Film has been directed by Razneesh (Razy) Ghai and produced by Anjali Vaswani from Asylum films.




Credits:
Client: Myntra.com
Marketing Team: Sanjay Ramakrishnan & Tanvi Garde
Agency: Happy Creative Services
Co-founders: Kartik Iyer & Praveen das
Creative Director: Carl Savio
Art Director: Shatru Ramanthan
Account Planner: Ravi Bhat
Account Management: Ruchika Chaudhry & Ajay Kumar
Production House: Asylum Films
Director: Razneesh Ghai (Razy)
Producer: Anju Vaswani

[amey katkar]

suerrb...have to go on web and check out new collections....i liked the video...goood editing..!!!!!