Encompass achieves another Guinness record for Colgate

[jainpooja29]

Encompass conceptualised and managed one more Guinness Record for Colgate by getting highest number of people gargle with mouthwash together for 15 seconds. This is the second time agency has managed a Guinness Record for Colgate.

It was in 2007 that Colgate and Encompass came together for the first time to organise a ground event with a difference and got their first Guinness Record by holding most number of dental health checkups across multiple locations in 24 hours. The celebrations for the first record resulted into the company getting another record for their ground event.

Team Encompass explained, “Along with celebrating the existing record, the idea was to create another Guinness record on the spot. The concept was executed by bringing together over 1000 plus students of Kalka Public School in New Delhi in the presence of a Guinness Adjudicator, Colgate and IDA officials and other witnesses where they performed the record breaking act. Encompass was involved with Colgate from the conceptualization level to designing it and finally getting it executed successfully.”

On achieving the feat once again for Colgate, Chanda Singh, AVP and Regional Business Head, Western Region, Encompass, said, “Our association with Colgate goes well beyond a decade now and this is not the first time that we have created a landmark event like this for them. The first Guinness record that was created by Colgate in 2007 was also conceptualised, organised and managed by team Encompass. This is the second time that an event of this scale was done where Colgate attempted at creating another Guinness Record. It was a challenge considering that the working time between the brief and actual execution was less than 2 weeks. Also operationally handling over a 1000 kids in a controlled environment for over 6 hours was a challenge, but teams from both Colgate & Encompass were committed to make this a grand success. In depth planning, coordination and the consequent execution ensured that it was.”

Anushka Sharma, Bollywood actor, was also present at the event to cheer the students and congratulate Colgate on the successful execution of the event.