Lincoln new commercial with Mad Man

[Paramvir]

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Lincoln wants everyone in TV land to know about its freshened model lineup. To grab their attention, they've gone with a heavy hitter from a pretty popular ad agency to shill the 2011 MKX: Roger Sterling, from Sterling Cooper Draper Price. OK, fine... not Roger Sterling, but John Slattery, the actor who portrays him on AMC's Mad Men.

Slattery will plug the new "Smarter than Luxury" campaign, which launches during coverage of the Ryder Cup golf tournament. The focus of the ads is to highlight the technology and craftsmanship that are put into each new Lincoln vehicle. The TV spots will be backed up by a full print campaign as well, highlighting the 2011 Lincoln MKX and the MKZ hybrid.

Mad Men is a huge hit, so it's a no-brainer for Lincoln to tap into that popularity. Mercedes-Benz has already signed Jon Hamm (a.k.a. Mad Men's Don Draper) as the new voice-man for its commercials. Hop the jump to see Slattery pitch the latest from Lincoln.


(source: autoblog)

[Saumya]

had to be. he Lincoln is such a new York car, how can Madison Avenue ignore it. They say when you are in NYC, you should be driving a Lincoln Town Car

[Canis major]

haha cashing in on the Mad Men frenzy. But this ad is anachronistic if you consider Sterling's character as a !950s Madison av bloke.

[Ek Kanya]

yeah, but Advertising is SOOO NYC and so is the Car!

[Canis major]

But Mad Men you know should concentrate on the fact about how how creative ideas are brought out and comprehended, rather than glimpsing on D D's past and his straying. I don't like Lincolns anyway.

[Ek Kanya]

all of advertising is not about how creative ideas are made. ots also about the business and the people. I dont know how, when you claimed in an earlier post that you wanted to be a film maker, you can ignore the people. thats what mad men is about.