Dentsu London collaborate with biochemist / photographer Linden Gledhill for new Canon PIXMA colour printer campaign – ‘Colour sculptures’. High-speed photography was used to capture colourful formations created when sound waves are passed through paint. Just a few centimetres high, they are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail. The cross platform campaign was created by Dentsu London and will run online, in print, outdoor and in store.
Advertising Agency: Dentsu, London, UK
Executive Creative Director: Andy Lockley
Art Director: Doug Lyon
Account Director: Rob Zuurbier
Photographer: Linden Gledhill
Director: Chris Hewitt
Production Company: Knucklehead
Editor: Ted Guard at The Quarry
Director of Photography: Jason Tozer
Agency Producer: Bethany Wilcox
Production Company Producer: Darren Tuohy
Digital designers: Lika Ince, Riccardo Bartoli
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Canon Pixma: Colour sculptures
Moderators: kikikikikiki, diptanshu, Dalbir
Canon Pixma: Colour sculptures
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Re: Canon Pixma: Colour sculptures
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Pictures and Interviews from DentsuLondon
Linden Gledhill, the biochemist/photographer who worked with us on PIXMA, talks about Water Figures, insects and photographing paint.*
Is there a connection between your work in biochemistry and your photography?
I’m completely enchanted by the physical world around me and obsessed by its natural beauty. My career in science has magnified this feeling of awe. For me, photography is a way to capture this physical beauty and to pass this feeling on to others. I’ve been privileged to be able to apply my years of study and training in biochemistry to the development of new biopharmaceutical drugs for treatment of diabetes and cancer. I’m currently working for GlaxoSmithKline where I lead large multidisciplinary teams to develop manufacturing processes and supply capability for these new therapeutic agents. My interests in natural history and photography provide relaxation in my spare time and I hope the images I produce will inspire others to share this appreciation for science and the physical world around us.
We love your Water Figures series. Can you tell us about this series, and the process that you go through to take a shot in this series?
My Water Figures are sculpted by the action of sound waves which eject water based paints into the air from the surface of a rubber membrane (balloon) placed over the front of a small speaker like those used for computers. The sound is generated from a virtual synthesizer run on a computer and is detected by StopShot (manufactured by Cognisys, Inc) a controller which triggers the flashes to fire at pre-defined programmed delay as the paint rises. Typically the figures are about 1.5 inches tall and reach this height after about 15 to 60 ms. The variety of forms are created by choosing the colour of the paints, placement layout on the membrane and the type and volume of the musical note. A single image is made by placing the paint on the rubber membrane, the lights are dimmed, the camera shutter is opened on bulb mode, a chosen note is struck on the key board, the paint ejects, the flashes fire and the image is captured by the camera’s CCD sensor. Closing the camera shutter completes the cycle and the paint is then mopped to prepare the system for the next image. I typically use vibrant colours against a black background to great a dramatic surreal effect. Often the figures extend in undesirable directions and out of the frame of view, so only I in 10 images have the desired qualities and are suitable for exhibiting.
How did you hit upon the idea of photographing liquid as it responds to sound and what appeals to you about it?
Water/Paint Figures were invented in 2004 by fotoopa [see here and here] and his work inspired me to try this technique. I, like many people, find Water Figures almost compulsive viewing. They appeal to people in many ways because they represent a fusion of science, technology, natural chaos and art. Every image is unique and can be appreciated in all of these ways. For the scientist, who is interested in fluid dynamic or chaos theory, they capture the behavior of fluids in motion. In addition, their appearance often resembles that of human form and their beauty can be appreciated as art. Having made many hundreds of these images I’ve come to realize that I can have a significant impact on the final form by the way I choose the paint colours and the order and placement of the paints. The Water Figure is a dynamic shape and the final form depends on the flash trigger time so again this is a variable that has to be selected.
Sound is the driving force that sculptures the Water Figures. The pitch of the note, the complexity (instrument) and volume also determine their shapes. Pure smooth notes create long tentacle like forms, whereas sharp complex high volume notes give rise to detached droplets which resemble planets. If you look carefully at the images you can see the shock waves are imprinted on the forms as nodes spaced along the length of the extensions. The technical/artistic challenges and beauty of Water Figures will ensure I continue to explore this fascinating medium.
What are you working on at the moment?
I’m continuing to explore photography of insects in flight and still have a lot do to optimize both my equipment and technique. I’ve recently combined the high-speed rig with a high powered light system to attract insects at night. This combined equipment enables me to run the system fully automated and I’ve managed to capture a large number of different insect species including beetles, flies, moths, water boatmen (yes they do fly), wasps, lacewings and many others.
I’ve also spent the last year working on high magnification macro photography in the range of 5 to 20x magnification. This reveals true visual treasures in the miniature world. There aren’t enough hours in the day to pursue the inventive side of photography but I’m trying my hardest to find them!
[youtube]OcJK4WvP63c[/youtube]
[youtube]2DTTXv-pa3w[/youtube]
[youtube]BstrQ21vF-c[/youtube]
[youtube]NejV0ifdHEM[/youtube]
[youtube]P7zaSdm5C6U[/youtube]
[youtube]JSnxsvogjg8[/youtube]
[youtube]IvHy3OzYygk[/youtube]
[youtube]xLOBY1Y98UI[/youtube]
[youtube]e0wcec8GYgE[/youtube]
[youtube]LMoXIjS_4uw[/youtube]
[youtube]2DTTXv-pa3w[/youtube]
Pictures and Interviews from DentsuLondon
Linden Gledhill, the biochemist/photographer who worked with us on PIXMA, talks about Water Figures, insects and photographing paint.*
Is there a connection between your work in biochemistry and your photography?
I’m completely enchanted by the physical world around me and obsessed by its natural beauty. My career in science has magnified this feeling of awe. For me, photography is a way to capture this physical beauty and to pass this feeling on to others. I’ve been privileged to be able to apply my years of study and training in biochemistry to the development of new biopharmaceutical drugs for treatment of diabetes and cancer. I’m currently working for GlaxoSmithKline where I lead large multidisciplinary teams to develop manufacturing processes and supply capability for these new therapeutic agents. My interests in natural history and photography provide relaxation in my spare time and I hope the images I produce will inspire others to share this appreciation for science and the physical world around us.
We love your Water Figures series. Can you tell us about this series, and the process that you go through to take a shot in this series?
My Water Figures are sculpted by the action of sound waves which eject water based paints into the air from the surface of a rubber membrane (balloon) placed over the front of a small speaker like those used for computers. The sound is generated from a virtual synthesizer run on a computer and is detected by StopShot (manufactured by Cognisys, Inc) a controller which triggers the flashes to fire at pre-defined programmed delay as the paint rises. Typically the figures are about 1.5 inches tall and reach this height after about 15 to 60 ms. The variety of forms are created by choosing the colour of the paints, placement layout on the membrane and the type and volume of the musical note. A single image is made by placing the paint on the rubber membrane, the lights are dimmed, the camera shutter is opened on bulb mode, a chosen note is struck on the key board, the paint ejects, the flashes fire and the image is captured by the camera’s CCD sensor. Closing the camera shutter completes the cycle and the paint is then mopped to prepare the system for the next image. I typically use vibrant colours against a black background to great a dramatic surreal effect. Often the figures extend in undesirable directions and out of the frame of view, so only I in 10 images have the desired qualities and are suitable for exhibiting.
How did you hit upon the idea of photographing liquid as it responds to sound and what appeals to you about it?
Water/Paint Figures were invented in 2004 by fotoopa [see here and here] and his work inspired me to try this technique. I, like many people, find Water Figures almost compulsive viewing. They appeal to people in many ways because they represent a fusion of science, technology, natural chaos and art. Every image is unique and can be appreciated in all of these ways. For the scientist, who is interested in fluid dynamic or chaos theory, they capture the behavior of fluids in motion. In addition, their appearance often resembles that of human form and their beauty can be appreciated as art. Having made many hundreds of these images I’ve come to realize that I can have a significant impact on the final form by the way I choose the paint colours and the order and placement of the paints. The Water Figure is a dynamic shape and the final form depends on the flash trigger time so again this is a variable that has to be selected.
Sound is the driving force that sculptures the Water Figures. The pitch of the note, the complexity (instrument) and volume also determine their shapes. Pure smooth notes create long tentacle like forms, whereas sharp complex high volume notes give rise to detached droplets which resemble planets. If you look carefully at the images you can see the shock waves are imprinted on the forms as nodes spaced along the length of the extensions. The technical/artistic challenges and beauty of Water Figures will ensure I continue to explore this fascinating medium.
What are you working on at the moment?
I’m continuing to explore photography of insects in flight and still have a lot do to optimize both my equipment and technique. I’ve recently combined the high-speed rig with a high powered light system to attract insects at night. This combined equipment enables me to run the system fully automated and I’ve managed to capture a large number of different insect species including beetles, flies, moths, water boatmen (yes they do fly), wasps, lacewings and many others.
I’ve also spent the last year working on high magnification macro photography in the range of 5 to 20x magnification. This reveals true visual treasures in the miniature world. There aren’t enough hours in the day to pursue the inventive side of photography but I’m trying my hardest to find them!
- Attachments
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