Anti-Prostitution Campaign

[cbazg1]

Art Director: Deepak P
Copywriter: Jeevan Sebastian
Published: May 2010
http://www.bushtail.com

[silly lily]

the campaign makes me feel that women are dying to become prostitutes and you are warning them against it. maybe you should consider angles like urging clients to be humane to these poor women or something else. I kind of felt its shallow in its understanding of the whole crime related to the 'profession'.

[cbazg1]

hmmm...good point...these were actually put up in auto/lorry/taxi stands where the soliciting usually happens...to make people aware of how bad a life prostitutes have and to discourage hiring them...translated to the local language..

[Ek Kanya]

silly lily has a point the communication seems to be talking to the prostitutes NOT to the clients. For the clients you should have had a message like 'she has been beaten, tortured, raped etc. Are you sure you are going to enjoy making love to her?"

[Madonna D'souza]

but owever its taken across the words are very powerful ...!!!!
i liked it