Reebok

[Madonna D'souza]

Ad congratulating Sport Club Internacional, a brazilian soccer team which celebrated it’s 100th aniversary in 2009. In this year, the team also qualified to Copa Libertadores da América 2010, a tournament that gathers the best 32 teams of Latin America.

Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directorz: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriterz: Claudia Tajes, Samir Arrage
Illustrator: Meca, Andre Mello
Published: November 2010

1st ad
"It's time to celebrate. We've just been called to a cruel and unhuman war.
Congratulations for the classification to Libertadores, S. C. Internacional.
Reebok is going to enter the filed with the team."

2nd ad
"America is too small for the 32 of us.
The war for Libertadores bi championship is about to begin.
Good luck, Sport Club Internacional."

3rd Ad
"We destroyed, smashed and humiliated every enemy.
Only love is capable of doing such beautiful things.
Congratulations to S. C. Internacional, Bi State Champion undefeated."