Funky Illustration - Lawrence and Mayo

[Madonna D'souza]

Advertising Agency: Eleven Brandworks, Mumbai, India
Creative Directors: Puneet Kapoor, Prateek Bhardwaj
Art Director: Puneet Kapoor
Copywriter: Prateek Bhardwaj
Illustrators: Puneet Kapoor, Anand Chodankar
Photographer: Altaf Khan
Planner: Imran Khan

1st Ad -
"Which Bono is Bono?
The voice keeps getting louder. The stage changes everyday. The activist becomes a rock star who becomes an activist. The impassioned ballads become lyrical speeches. And vice-versa. The lighter-waving fans are replaced by suited delegates at the UN. Through it all the brown, polarized, wide-framed Bulgaris remain constant. Letting those photosensitive eyes see all that is wrong with our world.
Lawrence & Mayo. Your glasses are you."

2nd Ad -
"He'll be back.
The studios have cashed out. The shotgun lies rusted. The Terminator is himself a Governor now. And his promises sound different. But a pair of Oakley frogskins sunglasses still hangs on to the legend. Just in case the world needs another round of saving.
Lawrence & Mayo. Your glasses are you."

3rd Ad -
"John's gone.
28 years on. The songs over. The words forgotten. The fortune divided. Even the anthem is just a sweet, silly idealistic lullaby now. Only a pair of round-rimmed, gold-plated, smoke-tinted glasses survive, hoping there'll be another like him.
Lawrence & Mayo. Your glasses are you."