LG Electronics Viewty Smart Phone - Making Faces

[Paramvir]

Creative agency: Y&R Dubai
Client: LG Electronics Viewty Smart Phone
Campaign name : Making Faces
Ad titles : (1) Party (2) Picnic

Brief: LG wanted to promote its mobile phone, Viewty Smart by highlighting the face detection feature in the camera. The camera detects 16 faces under any condition. It is a first for a camera in a mobile phone. The challenge was in presenting Face Detection in a new light. Since Face Detection is not a new feature in cameras we needed to find a surprising way of presenting the same. So each ad in the campaign featured 16 faces made by people and elements around them. The ads enticed viewers into finding the 16 faces as some of them were more cryptic than others. Thus making sure people spent more time with the idea.


Chief creative officer: Shahir Zag
Creative directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Photographer: Wizard Photography, Ralph Baiker
Illustrator: Lee Sin Eng, Tan Kee Hong
Planner (creative agency) : Nadine Ghossoub

[kikikikikiki]

wow! LOVE the ads!

[Madonna D'souza]

smart way of keeping people engaged in your ad