Guinness World Record Challenge

[cbazg1]

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Roshni Merchant, Deepak P.
Copywriters: Shikha Gupta, Bharat Mirle, Sudeep Salam
Photographer: Prashant Chikodi
Additional credits: Syed Zohaibullah

[cbazg1]

[Anjana Kamat]

love the art direction and photography. released?

[Allen Mathews]

awesome! great work! love it! was it released?

[cbazg1]

Thanks. Nope, not released. The product started selling out before the event, so there was no need.

[vikas]

so this is for Guiness Book Of World Records, India?

[cbazg1]

Nope. A real-estate client. Their target customer was someone who owned a small car.

[Anjana Kamat]

huh?

[cbazg1]

Well...the real-estate client wanted a solid database. So an event to break the Guinness Record for longest parade of small cars was to be held at the project site, without mentioning anywhere that this is sponsored by the client. Once the event was over, they'd attack the database.

[Ek Kanya]

wow! nice! and was tjis ever entered for Guiness records? was the line the longest? awesome idea, though...

[Madonna D'souza]

love the idea and the photography
but did it succeed in forming a guiness record ????