This is a new campaign which is gaining quiet a bit of momentum. Kind of makes me think that if tied with a social issue, the brand can really get a lot of good mileage. and If the issue at hand is helped, its a win win for all involved.
check thier facebook page here
From Dentsu Communications for Aircel.
Save The Tiger (with help from Aircel)
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TruthHurts
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Save The Tiger (with help from Aircel)
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Truth Hurts. But bad advertising hurts even more.
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TruthHurts
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Re: Save The Tiger (with help from Aircel)
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Truth Hurts. But bad advertising hurts even more.
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Anjana Kamat
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Re: Save The Tiger (with help from Aircel)
a lot of people have been talking about this... "did u see the 1411 tigers ad"? and then they go "really? 1411? that little?? unbelievable." etc. so i think using that number in the ad, whether they have put it up on facebook or billboards, has really worked for them. and really? really only 1411? it's damn scary isn't it?