Pepsi Refresh Everything

[Ek Kanya]

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen

[Ek Kanya]

this is such an amazing idea, would love to know more about how it worked out? how many projects got the funding? how many people logged in? cant believe how much I like this campaign in all aspects!

[Paramvir]

hi Ek Kanya! To answer your questions, we got in touch with the guys at TBWA/Chiat/Day and they were kind enough to share the following with us:

The first round of submissions were accepted in January. The second round opened yesterday. Each month Pepsi will accept 1000 submissions. At the end of the month, voting opens for submissions made that month (so yesterday voting commenced on ideas submitted in January). You can vote once per day. The ideas with the most public votes will be awarded the grants.

The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place.

Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture.

In 2009, Pepsi launched the Refresh campaign, celebrating optimism and its role in our changing world.

This year, Pepsi is putting that optimism into action, with the launch of the Pepsi Refresh Project. Over the course of the year Pepsi will be awarding millions of dollars in Pepsi Refresh Grants.

Rather than simply donating the money to charity, the Refresh Project promises to connect to consumers on a personal level, increasing their involvement with the brand by letting them decide which projects to fund.

Submissions are welcome from all walks of life: consumers, for-profits, non-profits. Anyone with an idea is eligible.

As for how the money is distributed, that’s up to the public too. Voting is open to everyone, and only the most popular ideas will be awarded Refresh Grants.

This isn’t a cause marketing initiative. It’s not an advertising campaign. It’s not a social media campaign. It’s a refreshing new way of doing business, based on a firm belief at Pepsi that doing well means doing good.

(i tried to submit an idea myself but was told its at the moment only available for american citizens)

[encyclomedia]

hey thats areally nice campaign! solid work! went to the site, but like paramvir said, open only to americans. pity!