I wonder why no one here thougt of it earlier. imagine placing socially relevant or advertising messages on matchboxes?
In fact, 97% of rural households purchase matches on a monthly basis. Matches are a unique product because of their high, constant demand and low price point.Their ubiquitous presence provides fascinating insights into India's rural distribution networks, and offer potential ways to inform and interact with India's relatively untouched market.
Several innovative businesses with rural focus have floundered because either their message or their products failed to reach the end-user. One of the largest barriers to introducing new products into rural markets is the lack of reliable distribution channels. Matches, however, have probably the most pervasive distribution network of any manufactured consumer product in India; they find their way to every village and nearly every household, regardless of how remote or how poor.