Gunn Report 2009

[Paramvir]

The US was the most awarded country in the world (once again) with the UK second, Argentina third. Volkswagen was the advertiser that won most awards, with Nike second and Axe/Lynx third.
The most awarded 'traditional' agencies were DDB London, folowed by
Almap BBDO (Sao Paulo) and Dentsu (Tokyo & Osaka). In INteractive, Goodby, Silverstein & Partners (San Francisco) came top, followed by
Crispin Porter + Bogusky (Boulder, CO & Miami) and Bascule Inc (Tokyo).
The most awarded networks were BBDO, DDB and Ogilvy & Mather.
Overall, there was little change in terms of the names picking up the major prizes last year. As Gunn reveals:
The top 5 Countries of 2009 were exactly the same as last year and in the same order.

Six of the top 10 Advertisers were in last year’s top 10. And the world’s most awarded advertiser of 2009 has topped the table for 9 years out of 11.

The top three in the Traditional Agencies table have between them topped this table in 6 years out of 11. And 9 of the top 15 were in last year’s top 15.

Three of the top 4 in the Interactive Agencies table were in the top 4 last year. And all 3 of them have topped the table in the three years Gunn has had it.

The top 8 Agency Networks of 2009 were exactly the same as last year (but not in the same order). And the world’s most awarded agency network of 2009 has now topped this table for 7 years out of 11.

[encyclomedia]

interesting how DDB has been the world's highest rated creative traditional agency.

DDB! lets see some kickass work in India too! Where are the pencils?