Mudra wins Inorbitz malls account

[Saumya]

Mudra Mumbai has won the creative duties for Inorbit malls in a multi agency pitch. Genesis Advertising is the incumbent agency.

Nishank Joshi, assistant general manager, Inorbit Malls (India), tells afaqs!, "There were two agencies involved in the pitch. We chose Mudra Mumbai primarily because of its extensive retail agencies and that it is one of the better agencies."

Joshi refused to name the other agency involved in the pitch.

Mudra Mumbai will work across all Inorbit malls across the country.

Inorbit, which has two malls in Mumbai – Malad and Vashi – will open its first mall in Hyderabad next month. By October 2010, Inorbit plans to open a mall each in Pune and Bengaluru.