Red FM Malishka : more illustration based work

[Allen Mathews]

Client: Digital Radio Broadcasting Ltd.
Advert: Malishka - 2
Creative: Ogilvy India, Mumbai, India
Creative Director: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Copywriter: Mihir Dhairyawan
Art Director: Sameer Thakor

[pixelfiesta]

Do people feel its a take-off from Savita Bhabhi website, which was too much in the news recently?

[Ek Kanya]

no pixelfiesta, doesnt look at all liek Savita Bhabhi. But interesting observation

[smartsanjoo]

Well, lots of heartbroken fans of the 'divine' Bhabhi, I guess. But even after the ban, it is operational on sites like www.doodhwali.com and www.desipapa.com. I wonder why the cyber police is not looking into it?

By the way, the Savita Bhabhi illustrations are far better than these!

[shantyarow]

totally agree with smartsanjoo.
savita bhabhi rocks far more.
these malishka illustrations remind me of those in a very famous marathi magazine from yesteryears called 'aawaaz` - they used to have some ribald, naughty stuff, especially in their diwali issue.
if i remember correctly, the late Pramod Navalkar of the Shiv Sena was associated with them.

[TruthHurts]

hey the styles are completey different, though I admit Savita Bhabhi inspires us all...

[pixelfiesta]

I dont know what Savita Bhabhi looks like.... just had a glimpse of her in some newspaper!
Any pics to share?

Someone also mentioned in another post about using SB as a brand endorsement, I think it would have been a good idea.

[Allen Mathews]

you havent seen savita bhabhi! difficult to believe that!

[pankajnagarkoti57]

hey the styles are completey different, though I admit Savita Bhabhi inspires us all...

[basant kumar]

how does Savita Bhabhi inspire us? especially in this context?

[Ek Kanya]

i found a picture of savita bhabhi!

[pixelfiesta]

Hmmn. Quite interesting!

[Saumya]

Hmmn. Quite interesting!

WHATS ON YOUR MIND, PIXELFIESTA?

[pixelfiesta]

.

Never mind

Post by Saumya » Mon Oct 05, 2009 4:50 am

But whats on YOUR mind at 4:50 am, Saumya ?
Unless you are in a different timezone than ours (India)!!!

[vikram sharma]

heres some more 'printable stuff' from Savita Bhabhi.

whats interesting is the amount of controvery she has generated.

These point of views make an interesting read:

Renuka Singh is a sociologist at the Jawaharlal Nehru University in New Dehli.

"It can... have bad consequences on traditional Indian values"
By having a bhabhi (sister-in-law) as the main character, Savita Bhabhi is very provocative. But by doing so, it forces people to question what outward appearance is about. More than 70% of the Indian population is still very traditional. Yet the way you look is not always representative of your lifestyle. You can wear the sari and have a traditional image, but have a very active and even libertine sex life. And that is what Savita Bhabhi illustrates in some ways. What happens behind the curtains is very different from what social reality shows. People know about it, and have always known about it, but it is not something that is talked about.

Arnab Das, is the co-producer of an Indian news channel

Indian spam literature has a lot of incest involved in it
This is the first time we've seen an Indian spam cartoon series. But it was just a matter of time before Indian cartoon would venture into spam. Sex is not a taboo topic any more. Cable channels, DVDs and the internet have made spam easily available.
Savita Bhabhi essentially means your elder brother's wife. The choice of such a character is smart since Indian spam literature has a lot of incest involved in it. Indian spam sites are increasingly using bhabhi as an icon. Hard to explain why. Psychologists take exception to the proliferation of such websites saying the portrayal of bhabhi in such a poor light can have an adverse impact on the way a traditional Indian male considers family values.

read the full article here