Mahabhringaraj Oil

[vikram sharma]

Client: Ramkrishna Vidyut Ayurvedic Pharmacy, Pune
Advert title(s): Strongest Hair
Agency: Pratisaad Communications, Pune, India
Work type: Client work
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Sheikh
Art Director: Rajesh Kedare
Copywriter: Rajesh Kedare
Photography: Amit Desai
Brand Servicing: Sanjay Shindgikar, Swati Joshi

[rajbhavika]

first reaction to look this ad is that "for thick and long hair" and not as for the strongest hair, cos the racket is not in action...

[Hasmukh]

I didnt understand. Racquets have strings which denote strength, so this oil makes hair strong?

Does that mean I can use any metaphor that suggests strength? Maybe iron chains and the logo?


How about taking a core brand attribute, thats a diffeentiating factor, truly, and THEN try something? I find the creative kind of vague...