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Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Sun Jul 05, 2009 10:45 am
by Ek Kanya
The Citroen C4 Transformers came first
[youtube]MJ71jOcIJYU[/youtube]
Bajaj Transformers
[youtube]MrNiqCHkeo8[/youtube]
Re: Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Mon Jul 06, 2009 12:48 am
by smartsanjoo
Well both are 'inspired' from the movie - The Transformers.
In that case, the Citroen ad is also a lift.
Re: Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Mon Jul 06, 2009 8:55 am
by Krish
true, both are lifted from 'Transformer' but
a) Citroen did it first
b) both are for automobiles which transform and do some activity
I would overlook, if after Citroen (which has won numerous awards), some chocolate brand or milk brand did it:
Example: milk spills on television, television 'transforms' and starts performing
Payoff: Milk makes you active
thats thinking...
Re: Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Mon Jul 06, 2009 10:57 am
by antzfx
Following is a direct spoof of Citroen Ad with almost identical shots and music. Client: Danish Bacon; created by Meme in 2005. More news here:
http://www.brandrepublic.com/News/48442 ... ILC-SEARCH
Video here:
[youtube]
http://www.youtube.com/watch?v=fPx26q6J8hk[/youtube]
Re: Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Mon Jul 06, 2009 10:58 am
by antzfx
[youtube]fPx26q6J8hk[/youtube]
Re: Look alike spots: Citroen C4 Transformer : Bajaj Transformer
Posted: Tue Jul 07, 2009 9:00 am
by Ek Kanya
nice one. i have seen this somewhere.
see this is what I would say ISN'T copying. take it ina completely different product category, and make teh transformer happen with completely different ingredients. AND it has an idea.
I still find the Bajaj a bit of a forced fit. more like 'lets do something like a transformer/citroen'.
nice one.