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Anyone doing DMs?
Posted: Sun Dec 28, 2008 12:19 am
by pixelfiesta
Is there anyone here specialising into Direct Marketing, ???
(dont know if this is the write place to post this. Admins can move this from here)
Posted: Fri Jan 16, 2009 9:03 am
by encyclomedia
what about DM do you want to know, PixelFiesta?
Posted: Fri Jan 16, 2009 10:41 am
by pixelfiesta
Would like to see innovative examples of DM being done these days (specially in India)...
Posted: Fri Jan 16, 2009 10:49 pm
by encyclomedia
GOLD WINNER: "LA AVENTURA" MINI-BROCHURE
Client:
Qwest Communications
Agency:
Aspen Marketing Services
Chicago
MARKETING CHALLENGE: Qwest, facing declining profits and tough competition from cable companies for internet and phone customers, wanted to position itself among Hispanics as the main provider for all communication and entertainment needs.
CREATIVE SOLUTION: With many products to promote, Aspen created a vibrant mini-brochure in the form of a comic book starring Hispanic TV celeb Claudia Molina. The insight is that it's important to be a hero to other family members. She describes ways to bring the family together using different Qwest services.
"It's an excellent use of a well-known celebrity and a comic-book-like format," says judge Michael Saray, president of Michael Saray Hispanic Marketing. The final sales rate -- the percentage of callers who bought the product -- was 17.77%, compared with 7% for Qwest's direct-marketing campaign for the general market, says Jon Winter, Aspen's creative director.
Posted: Sat Jan 17, 2009 11:45 pm
by encyclomedia
thw Qwest magazine
Posted: Sun Jan 18, 2009 9:41 am
by encyclomedia
will try and get you indian examples soon...
Posted: Mon Jan 19, 2009 1:21 pm
by pixelfiesta
Thats very nice of you...
I await those stuff.
Thanx in advance.
Re: Anyone doing DMs?
Posted: Thu Mar 05, 2009 11:49 pm
by vikram sharma
pixelfiesta, good point. we need to see more of DM here...
Re: Anyone doing DMs?
Posted: Mon Mar 09, 2009 12:16 am
by pixelfiesta
Came across this recently...
I think its interesting but must have costed a bomb !!!
Source:
http://commercial-archive.com/ooh/shara ... r-dm-india
Re: Anyone doing DMs?
Posted: Tue Mar 17, 2009 6:15 am
by Allen Mathews
hey, i had read about this one! sharad haksars calendar. very innovative...