Is there anyone here specialising into Direct Marketing, ???
(dont know if this is the write place to post this. Admins can move this from here)
Anyone doing DMs?
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encyclomedia
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pixelfiesta
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encyclomedia
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GOLD WINNER: "LA AVENTURA" MINI-BROCHURE
Client: Qwest Communications
Agency: Aspen Marketing Services
Chicago
MARKETING CHALLENGE: Qwest, facing declining profits and tough competition from cable companies for internet and phone customers, wanted to position itself among Hispanics as the main provider for all communication and entertainment needs.
CREATIVE SOLUTION: With many products to promote, Aspen created a vibrant mini-brochure in the form of a comic book starring Hispanic TV celeb Claudia Molina. The insight is that it's important to be a hero to other family members. She describes ways to bring the family together using different Qwest services.
"It's an excellent use of a well-known celebrity and a comic-book-like format," says judge Michael Saray, president of Michael Saray Hispanic Marketing. The final sales rate -- the percentage of callers who bought the product -- was 17.77%, compared with 7% for Qwest's direct-marketing campaign for the general market, says Jon Winter, Aspen's creative director.
Client: Qwest Communications
Agency: Aspen Marketing Services
Chicago
MARKETING CHALLENGE: Qwest, facing declining profits and tough competition from cable companies for internet and phone customers, wanted to position itself among Hispanics as the main provider for all communication and entertainment needs.
CREATIVE SOLUTION: With many products to promote, Aspen created a vibrant mini-brochure in the form of a comic book starring Hispanic TV celeb Claudia Molina. The insight is that it's important to be a hero to other family members. She describes ways to bring the family together using different Qwest services.
"It's an excellent use of a well-known celebrity and a comic-book-like format," says judge Michael Saray, president of Michael Saray Hispanic Marketing. The final sales rate -- the percentage of callers who bought the product -- was 17.77%, compared with 7% for Qwest's direct-marketing campaign for the general market, says Jon Winter, Aspen's creative director.
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encyclomedia
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encyclomedia
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pixelfiesta
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vikram sharma
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Re: Anyone doing DMs?
pixelfiesta, good point. we need to see more of DM here...
Fight the recession! Spend more money! Increase our Wages!
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pixelfiesta
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Re: Anyone doing DMs?
Came across this recently...
I think its interesting but must have costed a bomb !!!
Source:
http://commercial-archive.com/ooh/shara ... r-dm-india
I think its interesting but must have costed a bomb !!!
Source:
http://commercial-archive.com/ooh/shara ... r-dm-india
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Allen Mathews
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Re: Anyone doing DMs?
hey, i had read about this one! sharad haksars calendar. very innovative...
Hello! I am Allen Mathews. I want to make films.