P-Mates: Pee Free

Post by **Paramvir** » Fri Aug 31, 2007 10:24 am

This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the menÂ¹s and womenÂ¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the [...]

kikikikikiki · Post by **kikikikikiki** » Fri Aug 31, 2007 6:19 pm

not just the advertising, but even the product is a great idea

pixelfiesta · Post by **pixelfiesta** » Sun Sep 02, 2007 1:03 am

I have always believed that in an ad when the product is appreciated its the most effective piece of advertising. But it fails when the layout, colours, typography or the concept is appreciated.

These things should never deviate the end user from the actual product

diptanshu · Post by **diptanshu** » Mon Sep 03, 2007 5:11 pm

now we are all equals