BBDO Wins $200 Million Best Buy Account
from adage.com
SAN FRANCISCO (AdAge.com) -- Best Buy, aiming to position itself as a trusted retailer in the complex and competitive technology marketplace, has tapped BBDO, New York, as it agency.
Omnicom Group sibling GSD&M, Austin, Texas, and Crispin, Porter & Bogusky, Miami, were also in the review for the account, valued at between $170 million and $200 million. Crispin, the agency behind Best Buy's Geek Squad advertising, will pick up additional assignments for business development and in-store "activation opportunities" for the Best Buy brand, the company said.
BBDO's duties include account planning, ad strategy and execution, along with media and consumer-connection planning. The first tasks will be internal projects, the company said.
BBDO Wins $200 Million Best Buy Account
Moderators: kikikikikiki, diptanshu, Dalbir