Skoda, Fallon Make Striking the Right Tone Look Like a Piece
Posted: Thu Jun 07, 2007 7:45 pm
Skoda, Fallon Make Striking the Right Tone Look Like a Piece of Cake
In the face of a changing media and advertising climate, brand keepers have explored an array of emerging platforms and techniques to foster more meaningful communications -- making hay out of consumers' innate desire to share and connect with social media, optimizing search-engine tactics, exploiting technologies that create ever-narrower addressability and wider consumer choice, and anticipating place shifting with mobile applications. So where do we go from here?
Skoda's Fabia, painstakingly constructed out of edible ingredients.
One word: cake.
Someone wrote something once about brands being objects of love. Well, if there's a more universally beloved (PG-rated) force than cake, I don't know it. Fallon London recently harnessed the strange, can't-look-away power of cake in an ad for Skoda Auto wherein the new Fabia is rendered in spongy, frosting-coated goodness. Working in a flour, egg, sugar and cream medium, the shop has done for small cars what its "Balls" (for Sony Bravia) did for color TVs.
watch the 'making of' at
skoda.co.uk.
Read More Here
In the face of a changing media and advertising climate, brand keepers have explored an array of emerging platforms and techniques to foster more meaningful communications -- making hay out of consumers' innate desire to share and connect with social media, optimizing search-engine tactics, exploiting technologies that create ever-narrower addressability and wider consumer choice, and anticipating place shifting with mobile applications. So where do we go from here?
Skoda's Fabia, painstakingly constructed out of edible ingredients.
One word: cake.
Someone wrote something once about brands being objects of love. Well, if there's a more universally beloved (PG-rated) force than cake, I don't know it. Fallon London recently harnessed the strange, can't-look-away power of cake in an ad for Skoda Auto wherein the new Fabia is rendered in spongy, frosting-coated goodness. Working in a flour, egg, sugar and cream medium, the shop has done for small cars what its "Balls" (for Sony Bravia) did for color TVs.
watch the 'making of' at
skoda.co.uk.
Read More Here