Skoda, Fallon Make Striking the Right Tone Look Like a Piece

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Skoda, Fallon Make Striking the Right Tone Look Like a Piece of Cake

In the face of a changing media and advertising climate, brand keepers have explored an array of emerging platforms and techniques to foster more meaningful communications -- making hay out of consumers' innate desire to share and connect with social media, optimizing search-engine tactics, exploiting technologies that create ever-narrower addressability and wider consumer choice, and anticipating place shifting with mobile applications. So where do we go from here?

Skoda's Fabia, painstakingly constructed out of edible ingredients.

One word: cake.

Someone wrote something once about brands being objects of love. Well, if there's a more universally beloved (PG-rated) force than cake, I don't know it. Fallon London recently harnessed the strange, can't-look-away power of cake in an ad for Skoda Auto wherein the new Fabia is rendered in spongy, frosting-coated goodness. Working in a flour, egg, sugar and cream medium, the shop has done for small cars what its "Balls" (for Sony Bravia) did for color TVs.

watch the 'making of' at
skoda.co.uk.

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