8 Desi Shortlists in D&AD

[Dalbir]

The much coveted

‘D&AD Annual’ will see eight Indian entries this year. However, only one of them – an entry from Rediffusion DY&R for Midland Bookshop, has made it among the final nominees this year for the D&AD awards.

The eight entries in the Annual include three from JWT, all for client Levi Strauss India. The three entries, titled ‘Slim Figure’, are in Poster Advertising/Point of Sale Posters, Poster Advertising/Poster Campaigns and Art Direction/Poster Advertising categories, respectively.

O&M has two entries that have made it to the Annual. These two -- both for client A:Door, titled ‘Birds’ – are in the Art Direction/Poster Advertising and Typography/Graphic Design categories.

1pointsize and Mudra DDB also have one entry each in the D&AD Annual. While the former’s photography work by Sharad Haksar has been entered in the Wildlife/Paparazzi/ Fashion category, Mudra DDB has entered its work for client Cancer Patients Aid Association titled ‘Cigarette Lighter’ in the Ambient/Guerrilla category.

Rediffusion DY&R, however, has much to celebrate. Its work for Midland Bookshop titled ‘Lord of the Rings/The Communist Manifesto/20,000 Leagues Under the Sea’ has got two accolades – it’s been selected for the D&AD Annual in the Writing For Design/ Graphic Design category, and also nominated for the D&AD Awards in the Graphic Design / Direct Mail category. This is the sole nomination from India this year for the D&AD Awards.