J&J Pulls Five Brands Out of McCann

[encyclomedia]

From AdAge

McCann Erickson Worldwide has lost most of its Johnson & Johnson business -- five brands with total 2006 U.S. media spending of $92 million -- in a roster shakeup stemming from the marketer's acquisition of Pfizer consumer brands late last year.

J&J now has five brands in play after pulling them from McCann.
Photo Credit: AP


Who will end up with the brands remains to be seen, said a J&J spokesman, pending outcome of a review among roster shops. The review is expected to be complete within the next few weeks. But he said the Interpublic Group of Cos.' agency had been informed it will lose the global assignments for the brands, though it will continue handling them during a transition period.

Brands in play
The K-Y sexual health brand, which had become a surprising star in J&J's personal-care lineup in recent years, is the biggest spender among the five to move, with 2006 spending of $30.3 million, according to TNS Media Intelligence. Other brands leaving McCann include Monistat, with spending of $19.4 million, Stayfree ($18.9 million), Band-Aid ($16 million) and Reach ($7.2 million).

StayFree and Band-Aid are both available in India!! Whos going to pitch for them?