The Cox Marketing Tracker is an application that's designed to monitor and report on the effectiveness of your adversising efforts and dollars. In the current tight economy, companies and groups want to be sure that their marketing efforts are contributing to the bottom line.
The application will current run only under Windows. Using our web-based application and our techniques, you will be able to create an "ad definition" which includes a start date, an end date, the URL and phone number for the ad. Given that information, the ad
definition is then joined to the department(s) and program(s) which are featured in the ad. The ad defitnion is also joined to a venue (a specific news paper, radio station, magazine) and an edition (Sunday edition, regional edition, etc) where the ad will be displayed.
This application will also automatically harvest the web server logs and phone tracking logs, parse them, put them in a database and use all this information to create reports. We also have a user interface for entering direct mail response data and tying that to an overall ad defintion.
Cox Marketing Tracker