Read the full article at GigaOm
Suddenly ad exchanges are HOT. DoubleClick, earlier this month announced that it is setting up an ad-exchange, close on the heels of WunderLOOP, which had announced its own exchange, WunderLOOP Connect in mid-March. Even Google embarked on a little TV-ad experiment with EchoStar that essentially points to a future online ad-exchange.
The growing interest in these ad-exchanges shouldn’t come as a surprise. Online advertising continues to grow - about $16.8 billion in 2006, and heading to the $25 billion by end of decade. These numbers, while astonishingly large, are matched by an exponential growth in the available inventory.
What is the future of Ad Exchanges
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