Jeep Patriot online experience

[Paramvir]

The Patriot Factor
Jeep has come up with an interesting marketing angle to promote the recently launched Patriot. They have teamed up with Marvel Comics to create a 28-page comic book in which the four action heroes portrayed will drive a Jeep Patriot. Furthermore, they are letting the general public write part of the script (just go to http://www.patriotadventure.com to try your luck).

Readers can propose action and dialogue for each panel of the series. Submissions to the site will be reviewed by a team of Jeep and Marvel reps before anything goes online. The first 100,000 people who register at the site will receive a copy of the book.


Agency:
Organic, Inc. - San Francisco

Creative Director:
Adam Wilson

Group Creative Director:
Sam Cannon

Senior Designer:
Jeff Bossardet

Senior Copywriter:
Brian Groves

Senior Art Director:
Jeff Bergmann

Information Architect:
James Vreeland

Experience Designer:
Dwayne Raupp

[Paramvir]

here is the jpeg. i had included a pdf by default