The State of Digital Publishing makes me wonder if digital publishers are under-charging for their ad space.
Even though clients have started investing more and more in the online space, publishers are no better off. Its perhaps because of the dismal Click Through Rates and per impression based advertising.
What do you think?
Digital Publishing and Advertising
-
encyclomedia
- Site Admin
- Posts: 491
- Joined: Fri Apr 07, 2006 2:27 pm
Digital Publishing and Advertising
I am not the admin anymore.