We Men : Social Ads for Domestic Violence Against Men

[Anjana Kamat]

dvertising Type; Public Interest
Advertised brand: WE MEN
Advert title(s): WE MEN
Advertising Agency: PERSONAL WORK
Client Servicing: Kunal Bansode.
Concept / Art: Ashwin Hirwe.
Copywriter: Amey.
Additional credits: Amol Mahajan & Dhanashree Hirwe.

Rationale:
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domestic violence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.