Fast Track : Sorry For Being Apologetic

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Ek Kanya
Posts: 1930
Joined: Fri Jan 19, 2007 10:02 am
Location: Somewhere in a WPP agency in India

Fast Track : Sorry For Being Apologetic

Post by Ek Kanya »

The fastback campaign 'sorry for what' is so apologetic about its Indian roots! Why would a brand not acknowledge its identity and roots? And whats the pseudo 'coolness'?
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