Philips Lighting by Ogilvy

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Ek Kanya
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Location: Somewhere in a WPP agency in India

Philips Lighting by Ogilvy

Post by Ek Kanya »

This one is kind of nice. I like the traditional print approach and the jigsaw piece. Only thing is, in India one can't really have a ceiling hanging lamp, because that place belongs to the fan.

An blatant attempt to copy the west (read : Ikea Brochure subscribing creatives), without thinking local.
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The Irregular
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Re: Philips Lighting by Ogilvy

Post by The Irregular »

Really liked the jigsaw puzzle idea............ and this can be applicable in India when everyone uses A.C i guess. So there's time for it....
If the ice is thin, dont jump on it....
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shantyarow
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Re: Philips Lighting by Ogilvy

Post by shantyarow »

Yeah a lil bit like IKEA's catalogue advertising.
The jigsaw has more potential in an online space, with animated jigsaws helping you assemble the ceiling as you wish, kind of like Asian Paints colour your wall.
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Saumya
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Re: Philips Lighting by Ogilvy

Post by Saumya »

This idea wil do excellent in digital. Imagine solving the jigsaw!
Kikikikikiki bleach-treated my avatar! Isn't she sweet?
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