IPL Season 5 - A Big Indian Cricket Carnival : Ogilvy

[The Irregular]

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[The Irregular]

www.youtube.com/watch?v=Om_lR3h_BdM

The new campaign of Ogilvy compares the highs and lows of a cricket match with the excitement we feel in a carnival. The agency, known for its "slice of life" advertising, has come up with some really innovative rides in the carnival such as Gilly funda, Dravid walls, Slinga Malinga, Dhoni dhamaal. Pathan pounder, Sanga sizzle, Vettori twirler, Viru whammer and how to forget Master blaster. The film ends with one of the boys gesturing to the host in a manner of asking "what is this?", and he replies, "Yeh IPL hai boss".

[The Irregular]

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[DesignBoyz]

good usage of colloquial lingo. Thats what worked!

[The Irregular]

Exactly this is an example of creativity that works as it is easily understood by the layman.............

[Saumya]

much like a colonial look at India's Kitsch? No?

[The Irregular]

i think dat is to probably showcase the older India which used to be a lot excited about carnivals than our this generation...... WATSAY????