Indigo

[Paramvir]

Executive Creative Director: V Sunil
Director: Steven Antin
Choreographer: Denise Faye
Creative Team: Daniel Berkowitz, Keshav Naidu
Account Management: Neha Puri, Deepak Sharma
Production house: Hello Robot
Music credits: Mathieu Josso, Vinayak Manohar, Tarun Shahani



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IndiGo - the airline that brought you amazing on-time performance, hassle-free service, fabulous inflight snacks and always affordable fares - now introduces another category breakthrough: the world's first Runway Musical! This fast-paced theatrical spectacle celebrates IndiGo's new international operations, and showcases the extreme choreography that goes into making IndiGo run on the dot.

P.S. Sing along if you can move your mouth fast enough!

We're here to be the model of a modern global airline
An ambitious mission we remind ourselves of all the time
Flying more than ever with a flock of new planes in our fleet
You'll be greeted once you're seated by many captains just like me

Called the ground force for a reason, we're machine-like in the way we work
Queueless check in, engineering, traffic handling, baggage clerks
Passengers with preferences, their fragile items itemised
(They're an operations army that keeps every aspect synchronised)

On your journey there up in the air, we'll handle every hassle
Great with kids and seniors too, tourists, and multinationals
Our service is so popular, we're flying international
Our service is so popular, we're flying international

We will remind ourselves now one more time with each and every single flight
We're here to be the model of a modern global airline
and every time we fly we will ensure that you will land on time

[Urdhva D]

Beautifully choreographed and written !! rhythmic ad ..
this Ad can hook the viewer to their TV screen while its been played.!!

[TruthHurts]

but I hope its for the western markets. nothing about the ad tells me its for India.
Its a low cost carrier, but I am not sure f the TG will even be able to grasp the lyrics. sung with a strong accent.

[Priyanka]

these are NOT for the Indian market.

In India, only low cost flyers fly KigFisher. And you are showing them an ape of Broadway Musical? Are musicals the flavor of the advertising season?