Hyundai Velostar: Grim reaper film that got killed

[Paramvir]

[youtube]26t3sDrocTU[/youtube]

This Hundai commercial was created by Fitzroy and directed by Tom Rijpert.

This new Hyundai Velostar has 3, instead of 4 doors. That’s a bit strange. We understand the concept when getting out of the car just next to a very busy road. But how about 95% of the cases when you don’t have to worry about the traffic on the driver’s side? Hyundai might argue that it’s a coupé, so that the third door is a bonus. But then we could argue that a coupé should look sexy and not be mutilated by a third door. Anyway, this scary commercial was banned by Hyundai’s head office. And that’s a pity, since it clearly communicates the car’s USP. It was created by Fitzroy and directed by Tom Rijpert.

Update: Rumor goes that Hyundai purposely banned the commercial (but allowed it on internet), because that would enhance its virality. That does sound plausible. From /

[amey katkar]

the link is unavailable...the video cannot be played...!!!

[amey katkar]

[youtube]ImY0U8WChJ0[/youtube]

[Paromita]

thanks for posting the link Amey. This is one awesome video. But yes, very grim for selling a car...

[amey katkar]

again the humour sells...but i think not good for car ads...!!! car ads should have more emotional appeal

[vikas]

hahah, there was this fantastic article by Jeremy Clarkson on how car advertising is focussing too much on the non-sexy parts of a car advertising, things like safety and discounts, low cost finance et. That has driven teh appeal out of teh car business.

Also in today's eco conscious world, owning large gas guzzling cars is not taken well.

In such a scenario, what do the agency creatives do?

[amey katkar]

the time will come when the car ads will be focousd on bonet and steering...may be a single nutbolt will do..lol

[vasanth]

Not the tata nano... it dont have any nuts and bolts... its glued together....