Crispin Porter + Bogusky : Brief Stats

[Paramvir]

Agency
Crispin Porter + Bogusky
Location
Miami, FL
Size of team
450
In business since
1965
Annual billings
$975 million
Clients
Volkswagen, Burger King, BMW, Google, Coca-Cola, Virgin Atlantic Airways, Miller Lite, Method
Recognition
Named “Agency of the Year” in 2006 by both Advertising Age and Creativity Magazine, CP+B has the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising festival in four separate categories: Sales Promotion, Media, Cyber, and the coveted Film category. One of the world’s most-awarded agencies, CP&B has been profiled in The New York Times, The Wall Street Journal, USA Today, Business Week, Forbes, and other major publications.

http://www.cpbgroup.com/

One of the most significant deals of 2005 is the hot, Miami-based ad shop Crispin Porter + Bogusky's acquisition of a minority stake in the hot, San-Francisco-based product design and branding firm fuseproject. This is a really big deal with important consequences for companies. Both firms are considered break-out creative shops in their respective fields. We are seeing the convergence of product design, branding, advertising and communication. Will there be more to come?

fuse and CPB worked closely together on MINI Cooper. CPB played all the right notes on viral marketing, blogs and internet marketing for the car launch while Yves Behar at fuse created the MINI lifestyle line of driving shoes, watches, bags--none of which has a MINI logo on it. What united them then was the drive to get to the core consumer emotion, build the brand off that emotion, and a deep belief that the product is the brand. Impressive.

Incidentally CP+B are looking for companies that work with CGI and 3D.