Woodlands

[Saumya]

Anyone, again, which agency?

[Ek Kanya]

the agency, I believe is Lintas.

[basant kumar]

Lintas.

[Ek Kanya]

yet another inert ad from Woodlands. Hiring firang models to get an 'international' look for their brand.

[TruthHurts]

Woodlands is ashamed to be Indian? After copying the name (Timberland => Woodland), they are even trying to copy a look thats not our own.

[sumanali]

Woodland is very good brand ...

[Hasmukh]

yeah, but why the Goras?

[monajani]

its seems a nice forum
great discussion


thanks for sharing

[Anurag]

Shame on Woodlands.

[Saumya]

And some more from Woodland showing their deep embarassment in being 'Indian'

[Saumya]

And some more.

[amey katkar]

@saumya , I think this is their Global campaign, its up on the official site as well. So no blame attached this time

[Saumya]

And then some more.

[Saumya]

@saumya , I think this is their Global campaign, its up on the official site as well. So no blame attached this time

Why cant the Global Campaign be proud of an Indian heritage?

[amey katkar]

Its about the market. The company itself is Canadian origin and with their already established standards in Canadien-Asian market, why will they cast Indian models in Global ads?
Then same will Chinese think why are they not casting a chinese model? There has to be some idea behind using an indian model, some thought, which Woodland has not come up with.

for eg: what Louis Vuitton & GAP did by casting an Indian model in their 2013 campaign, there was an idea and also executed very well. And then you also know how racist comments came when campaign was up in US.

Woodland is not ready.