GAP's new TVC is a take off from 70s design

[Anurag]

Bi-coastal creative studio, Shilo, today detailed it's contribution to a new :30 television commercial for Gap Inc. The spot, titled "Jeans Take Shape," will mark the retailer's return to television advertising after nearly a year hiatus. Breaking on July 20 the spot is part of a major cross-media marketing campaign created by Gap's creative agency Laird+Partners, which features a range of denim styles and silhouettes available at Gap this fall. Print, radio, outdoor and online elements will support the nationally airing television spot.

See the ad here.

http://www.dexigner.com/forum/index.php ... st&id=8456

Too lazy, here's some snapshots.