More real advertising

[Pencil_Girl]

dont know the agency, but I liked this ad for Pantene. Long copy in Hindi...

[santoshsharma]

This looks to me as advertorial style of advertising. Advertorial is mixture of PR and advertising. Though this example doen not fit into advertorial.

Nicely done.

[Ek Kanya]

yeah whats nice about this one is the layout. its so nicely done one feels like reading it. di dyou read the ad, Santosh? Would you read the whole ad?

[santoshsharma]

Yes, I read it now. Language has more of conversational tone. How hair goes through different condition its effect and remedy etc.

[Ek Kanya]

also pleasing to the eye. nice work.

[vikram sharma]

like these ads. some real ads finally.

[santoshsharma]

only minus is Shilpa Shetty....not so big icon for testimonial ads.

[Ek Kanya]

i think shilpa shetty is very big with these women who read Grihshobha, Sarita kind of women's hindi magazines. She is gorgeous looking, has got married to a rich guy and has a stable life. Something that all these women aspire for. I think Shilpa Shetty is a better ambassador than Kangna Raut, although Kangna looks sexier and more international/