Toyota Quality Service

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shantyarow
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Toyota Quality Service

Post by shantyarow »

Done to link F1 to the fastest Toyota service in the world.
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toyota_10102005_huge.jpg
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Paramvir
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Post by Paramvir »

nice work. you guys shot it also, eh?

layout needs polish though. think we all need to sit back and look at how to make the layout slicker...
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shantyarow
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Yep

Post by shantyarow »

Yes, we did shoot it. Would like your pointers on how to polish this further. Cheers.
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Paromita
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Post by Paromita »

very cool. very cool. yes, i agree with parambyte, the picture is really beautiful but the style is 90s, you know we used to see in the blackbook. i still like it over all, but this is my comment, i guess because of the red and those small colors on chrome. perhaps just chrome would have looked even brilliant.
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diptanshu
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Post by diptanshu »

like the idea and the photography. looks a little dates though
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diptanshu
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Post by diptanshu »

* dated i mean.
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diptanshu
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Post by diptanshu »

same thing on clean black perhaps with some reflection. also copy and logos look a little scattered.
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Payal
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Post by Payal »

khush kar diya :idea:

way to go boys.
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shantyarow
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Thanks

Post by shantyarow »

Thanks for all your comments guys.
Lots of points to ponder over.
That's the thing with advertising I love...a plethora of comments.
But I guess, finally, it is the individual call of the creative team handling its baby. Anyway, we were happy doing this to an actual brief in actual market conditions. Cheers, Shanty
cbp
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sorry 'bout this, butt somebody's got to be the bad guy here

Post by cbp »

The idea's alright. It doesn't kill me but i'm not going wtf either. the headline brings it down considerably. "The number one formula for the world's fastest Toyota service'. Please. That's some seriously bad writing. And you are explaining the idea way too much. The parts are arranged to look like a formula one car, ergo you do not need to put 'formula' or 'one' in the line. 'The world's fastest Toyota service' should do it. Cheers.
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